(ds)

"I began telling them that if they would buy a Mac, I would give them 24/7 tech support without complaint. Initially, they scoffed, but as the Mac became fashionable, I had more and more family members calling to let me know they had switched. Now, most of them are Mac users and the rate of support calls have dropped from several a month to several a year."

/the/path/of/most/resistance

Brilliant.